The WowThankYou movement is like a big virtual hug for the incredible women who have shaped our lives. Make a heartfelt video, picture post or text post  where you talk about a woman who makes you go "Wow!" Share what makes her so amazing and why you’re so thankful to have her in your life. WowThankYou is like a big online gratitude party, celebrating the awesome women who inspire us to become the best version of ourselves. Let’s all share our female inspirations and start a positive, uplifting movement.

Follow these simple instructions.

1. Name the woman who inspires you.

2. Describe what about her makes you go, “Wow!” How is she amazing?

3. Why are you so thankful for her? How has she affected your life?

4. Add a personal story if you’d like! (A story is the shortest distance between two hearts.)

5. Remember to tag the inspirational person and use the hashtag #wowthankyou so that we can publicly acknowledge these remarkable women and spread joy and love around the world!


1. Do I have to create a video?

Though I do believe video is the most impactful, for those who don't like to be on camera, you can create a text post with a photo of “her” or "you and her.” Or you can just keep it simple and write something out. Remember to describe what makes her so amazing and then thank her for the impact she’s had in your life. Just remember to tag her (if you want her to see it) and use the hashtag #wowthankyou (and #skylaryoo, if you'd like) so we can all publicly acknowledge this incredible woman!

You can share your post on any social media channel like TikTok, Instagram, Facebook, X, LinkedIn, and Threads.

2. How did the idea come about?

One night, the idea of the WowThankYou project popped into my head. (I believe it was God giving me a big mission.) WowThankYou started as a street scene idea where we would go up to strangers and ask them to name an inspirational woman in their life. After discussing it over with my sister Grace, she morphed it into a movement. She sent me a surprise video that was about ME?! I was shocked!!! Huge tears streamed down my face as I watched the video. It was at that moment that I knew this would be a powerful movement. That was the very first WowThankYou video.

3. Where will the videos live?

With your permission, we’ll take the most touching videos and put them on Skylar Yoo’s TikTok page. To be found, simply tag your video #wowthankyou so we can go through each video and select the ones that we think should be recognized on the page.

4. Who started the WowThankYou movement?

Hi, I’m Alice Yoo, founder and CEO of Skylar Yoo, a women empowerment fashion line that is known for its unique, hand lettered graphic tees. The company has been around for six years.

I can't take full credit for the idea of this movement. I have to give it to God for putting this idea into my head. It's by my grit and His Grace that miracles like this happen. 

5. When did the WowThankYou movement begin? 

We officially launch to the public today, Jun 10, 2024.

6. What’s the point of the movement?

We want women - sisters, mothers, coworkers, grandmothers, friends, mentors - from all walks of life to not just feel seen and heard but appreciated. It’s a way of giving back to all the wonderful women in our lives.

7. What is the greater mission of this movement?

The mission is to spread love and joy around the world. It's to realize that we are all connected by pure, unconditional love. As Maya Angelou once said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." 

8. How can I be a part of this movement?

Simple! Create a heartfelt video with those two parts Wow and Thank You, add the hashtag #wowthankyou and press post. Easy peasy. Can't wait to see your post!

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