Lucinda is a graphic designer and hand letterer based in London. She has been fascinated by lettering since a young age, but developed her distinctive style during her time at a university. She has worked with clients such as BBC, Esquire, Women's Health, and Harvey Nichols. Lucinda strongly believes that we must express ourselves creatively, so that these expressions can influence even more people to get creative. About her designs, she says, “I hope to inspire others to show their colors and express themselves creatively, in whatever form that may be in. Creativity is an integral part of being human, and we are all creative in some way or another. It is so important to inspire one another to flourish in this way."